Get maximum attention from your target audience on TV

Addressable TV advertising for brands of all sizes. 100 % ad viewability guaranteed.

Additional marketing channel

Precise audience targeting

100% ad visibility

Increasing brand awareness

Addressable TV advertising increases your brand awareness with 100% ad visibility among your target audience.

Sales increase

With precise targeting and high trust in the TV medium, addressable TV advertising effectively encourages purchasing decisions and increases sales.

Increasing market share

By showing ads to a specific target group in key regions, addressable TV advertising helps strengthen competitive advantage and increase market share.

You decide.

Show your ad to users across Slovenia and Croatia

Local

Regional

National

You can choose between targeting your ads across Slovenia and Croatia, across individual regions, or across specific postal codes.

We also allow you to determine the frequency of ad display – per user or region – for even more personalized and effective advertising.

Families with children

Seniors

Youth

Address the right target group

Using first-person data segmentation, we enable clients to create their personalized target groups and reach them via TV devices.

Culinary enthusiasts

Sports enthusiasts

Light viewers

Own analytical platform and detailed reports

We provide detailed campaign performance reports using our own analytics platform. Download a sample report and gain insight into the exact numbers of your targeted TV advertising campaigns.

Vpišite vaš e-poštni naslov in pridobite primer poročila kampanje.

Be in the best company

Examples of addressable TV advertising campaigns.

Frequently asked questions to help you decide

Frequently asked questions and answers to help you understand all the details and advertising options.

What is the difference between linear TV advertising and addressable TV advertising?

Linear TV advertising shows the same ad to all viewers, regardless of their interests.

Addressable TV advertising allows you to show different ads to different groups of viewers based on demographics, location, or behavior. This results in a more relevant audience and better campaign performance. It combines the power of television with the precision of digital advertising.

Več https://castoola.com/sl/televizijsko-oglasevanje-doseg-ali-frekvenca/

Who is addressable TV advertising for?

Ciljano TV oglaševanje je namenjeno vsem oglaševalcem, ki želijo učinkoviteje doseči svojo ciljno skupino. Uporabno je za blagovne znamke, medijske agencije in podjetja, ki želijo optimizirati svoj oglaševalski proračun ter nagovoriti prave gledalce ob pravem času.

Hkrati ponuja priložnost tudi lokalnim oglaševalcem, da ustvarijo kampanje z omejenim proračunom. Več kot 50 % oglaševalcev so novinci v TV oglaševanju. Ponuja natančno ciljanje in dostopnost.

How does addressable TV advertising reach specific target groups/viewers?

Ciljano TV oglaševanje uporablja podatke o gledalcih, kot so demografski podatki, lokacija, interesi in vedenjski vzorci. Na podlagi teh podatkov se oglasi prikazujejo le relevantnim gledalcem, namesto celotni TV publiki. To omogoča bolj natančno segmentacijo in večjo učinkovitost kampanj.

Household data is used for advanced targeting. Audience segmentation is determined based on demographics and behavior. Ads are thus tailored to the interests of viewers, not just the content of the program. Reach is more precise than linear TV ads.

What are the benefits of addressable TV advertising for advertisers?

Addressable TV advertising allows:
✔ better relevance, because the ads reach the right audience,

✔ greater efficiency with fewer unnecessary displays,

✔ cost optimizationbecause advertisers only pay for relevant viewers,

✔ and better measurement of results with detailed data on the reach and effectiveness of the campaign.

Why include addressable TV advertising in your media strategy (media mix)?

Changing TV viewing habits require an adjustment of media strategies. Targeted TV advertising complements traditional media channels, enabling more precise targeting of specific target groups, better budget optimization and better measurement of results. By combining the broad reach of traditional television with the precision of digital advertising, it improves the effectiveness of the entire media strategy.

Več https://castoola.com/sl/3-je-razlogi-zakaj-vkljuciti-ctv-v-svojo-medijsko-strategijo-v-2025/

How is addressable TV advertising measured?

Addressable TV advertising is measured with data on impressions, reach and regional coverage. Advertisers gain insight into the number of viewers who saw the ad, the duration of the view, and the campaign's performance within the target audience, allowing for better planning of future ads.

Can I reach light viewers with addressable TV advertising?

Yes, with addressable TV advertising you can also reach those who watch TV less often. With precise targeting and display optimization, you can direct your ads to the channels, content or time slots where these viewers are most present, thus increasing the reach of your campaign.

What about data security or GDPR?

Targeted TV advertising is GDPR compliant as it is based on anonymized and aggregated data. Viewers' personal data is not accessible to advertisers, and targeting takes place within secure and regulated frameworks that ensure privacy protection.