Targeted TV advertising for brands of all sizes with 100% ad viewability guaranteed.
Additional marketing channel
Precise audience targeting
100% visibility
Vi odločate.
Izbirate lahko med ciljanjem oglasov po celotni Sloveniji, po posameznih regijah ali natančno po poštnih številkah.
Omogočamo tudi določanje frekvence prikazovanja oglasov – na posameznega uporabnika ali regijo – za še bolj prilagojeno in učinkovito oglaševanje.
Družine z otroki
Upokojenci
Mladostniki
Using first-person data segmentation, we enable clients to create their personalized target groups and reach them via TV devices.
Kuharski navdušenci
Športni navdušenci
Light viewer-ji
We provide detailed campaign performance reports using our own analytics platform. Download a sample report and gain insight into the exact numbers of your targeted TV advertising campaigns.
Vpišite vaš e-poštni naslov in pridobite primer poročila kampanje.
Examples of advanced TV advertising according to various targeting parameters.
Frequently asked questions and answers to help you understand all the details and advertising options.
Classic TV advertising shows the same ad to all viewers, regardless of their interests.
Targeted TV advertising allows you to show different ads to different groups of viewers based on demographics, location, or behavior. This results in a more relevant audience and better campaign performance. It combines the power of television with the precision of digital advertising.
Več https://castoola.com/sl/televizijsko-oglasevanje-doseg-ali-frekvenca/
Ciljano TV oglaševanje je namenjeno vsem oglaševalcem, ki želijo učinkoviteje doseči svojo ciljno skupino. Uporabno je za blagovne znamke, medijske agencije in podjetja, ki želijo optimizirati svoj oglaševalski proračun ter nagovoriti prave gledalce ob pravem času.
Hkrati ponuja priložnost tudi lokalnim oglaševalcem, da ustvarijo kampanje z omejenim proračunom. Več kot 50 % oglaševalcev so novinci v TV oglaševanju. Ponuja natančno ciljanje in dostopnost.
Ciljano TV oglaševanje uporablja podatke o gledalcih, kot so demografski podatki, lokacija, interesi in vedenjski vzorci. Na podlagi teh podatkov se oglasi prikazujejo le relevantnim gledalcem, namesto celotni TV publiki. To omogoča bolj natančno segmentacijo in večjo učinkovitost kampanj.
Household data is used for advanced targeting. Audience segmentation is determined based on demographics and behavior. Ads are thus tailored to the interests of viewers, not just the content of the program. Reach is more precise than linear TV ads.
Addressable TV advertising allows:
✔ better relevance, because the ads reach the right audience,
✔ greater efficiency with fewer unnecessary displays,
✔ cost optimizationbecause advertisers only pay for relevant viewers,
✔ and better measurement of results with detailed data on the reach and effectiveness of the campaign.
Changing TV viewing habits require an adjustment of media strategies. Targeted TV advertising complements traditional media channels, enabling more precise targeting of specific target groups, better budget optimization and better measurement of results. By combining the broad reach of traditional television with the precision of digital advertising, it improves the effectiveness of the entire media strategy.
Več https://castoola.com/sl/3-je-razlogi-zakaj-vkljuciti-ctv-v-svojo-medijsko-strategijo-v-2025/
Addressable TV advertising is measured with data on impressions, reach and regional coverage. Advertisers gain insight into the number of viewers who saw the ad, the duration of the view, and the campaign's performance within the target audience, allowing for better planning of future ads.
Yes, with targeted TV advertising you can also reach those who watch TV less often. With precise targeting and display optimization, you can direct your ads to the channels, content or time slots where these viewers are most present, thus increasing the reach of your campaign.
Targeted TV advertising is GDPR compliant as it is based on anonymized and aggregated data. Viewers' personal data is not accessible to advertisers, and targeting takes place within secure and regulated frameworks that ensure privacy protection.
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