Addressable TV advertising reaches your ideal audience based on location, demographics, and interests. Ads are shown only to relevant viewers, increasing effectiveness and ensuring 100% ad visibility.
Dosežite gledalce glede na njihovo lokacijo, starost, spol ali interese. Tako oglas prikažete samo tistim, ki so za vaš izdelek ali storitev resnično relevantni.
We offer various ad formats, from static to video ads, that appear exactly where audience attention is at its highest, targeting different eyeballs across the TV environment.
Video preroll
A time-shift video format where ads are delivered before on-demand content during catch-up viewing. Positioned at the peak of viewer attention, this placement maximizes impact and engagement.
Static full-screen ads
Full-screen static ad when the TV interface is turned on. 100% ad visibility and maximum exposure.
TV2GO
These static ads displayed within the mobile and desktop application TV2GO. They allow clicks and direct linking to the advertiser’s website.
We consolidate all first-party data powering your campaigns into automated reports within our in-house analytics platform. Fully measurable. Fully centralized.
We are tracking:
✓ every impression
✓ reach of households and devices
✓ number of unique subscribers/households
✓ content viewership
Trusted by leading brands.
Be part of the story.
From the first idea to final execution, we bring your advertising goals to life.
The client defines the product or service, target group, campaign objectives, and budget parameters - forming the foundation for an effective media strategy.
Determining the right target group and assessing reach within key parameters.
Implementation of ad creatives and setting of key campaign parameters.
Comprehensive performance overview, with the option of interim updates and a detailed final report delivered to the client.
Frequently asked questions and answers to help you understand all the details and advertising options.
Linear TV advertising shows the same ad to all viewers, regardless of their interests.
Addressable TV advertising allows you to show different ads to different groups of viewers based on demographics, location, or behavior. This results in a more relevant audience and better campaign performance. It combines the power of television with the precision of digital advertising.
Find out more about this tukaj.
Addressable TV advertising is designed for all advertisers who want to reach their target audience more effectively, based on first-person data. It is useful for brands, media agencies and companies who want to optimize their advertising budget and reach the right viewers at the right time.
It also offers an opportunity for local advertisers to create campaigns with limited budgets. More than 50% of advertisers are new to TV advertising. It offers precise targeting and accessibility.
Addressable TV uses first-person data about viewers, such as demographics, location, interests, and behavioral patterns. Based on this data, ads are shown only to relevant viewers, instead of the entire TV audience. This allows for more precise segmentation and greater campaign effectiveness.
Household data is used for advanced targeting. Audience segmentation is determined based on demographics and behavior. Ads are thus tailored to the interests of viewers, not just the content of the program. Reach is more precise than linear TV ads.
Addressable TV advertising allows:
✔ better relevance, because the ads reach the right audience,
✔ greater efficiency with fewer unnecessary displays,
✔ cost optimizationbecause advertisers only pay for relevant viewers,
✔ and better measurement of results with detailed data on the reach and effectiveness of the campaign.
Changing TV viewing habits require an adjustment of media strategies. Targeted TV advertising complements traditional media channels, enabling more precise targeting of specific target groups, better budget optimization and better measurement of results. By combining the broad reach of traditional television with the precision of digital advertising, it improves the effectiveness of the entire media strategy.
You can read more about this here. tukaj.
Addressable TV advertising is measured with data on impressions, reach and regional coverage. Advertisers gain insight into the number of viewers who saw the ad, the duration of the view, and the campaign's performance within the target audience, allowing for better planning of future ads.
Yes, with addressable TV advertising you can also reach those who watch TV less often. With precise targeting and display optimization, you can direct your ads to the channels, content or time slots where these viewers are most present, thus increasing the reach of your campaign.
Targeted TV advertising is GDPR compliant as it is based on anonymized and aggregated data. Viewers' personal data is not accessible to advertisers, and targeting takes place within secure and regulated frameworks that ensure privacy protection.
Trusted by:
©Castoola d.o.o. All rights reserved.
Ljubljana: Brnčičeva ul. 45, 1231 Ljubljana, Slovenia, EU
Murska Sobota: Kocljeva ulica 11, 9000 Murska Sobota, Slovenia, EU
