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Addressable TV advertising reaches your ideal audience based on location, demographics and interests. Ads are shown only to relevant viewers, which increases efficiency and guarantees 100% ad visibility.
Reach viewers based on their location, age, gender or interests, so your ad is shown only to those who are truly relevant for your product or service.
We offer a range of ad formats – from static to video ads – that appear exactly where viewer attention is at its highest.
Time-shift video ads
Video ads shown before catch-up content, delivered at the moment of the viewer’s highest attention.
Static full-screen ads
A full-screen static ad shown when the TV interface is switched on. 100% ad visibility and maximum exposure.
TV2GO
Static ads within the user interface. They don’t disrupt the experience, yet keep your brand constantly present.
All the first-party data behind your campaigns is presented in automatically generated reports within our own analytics platform. Fully measurable, all in one place.
We track:
✓ every ad impression
✓ household and device reach
✓ the number of unique subscribers/households
✓ content viewership
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From idea to execution – we bring your advertising goals to life.
The client shares information about the service or product they want to advertise, the target group and the approximate budget.
Defining the right target group and estimating reach within the key parameters.
Implementing the ad creatives and setting the key campaign parameters.
A review of the results, optional interim reports and a final report delivered to the client.
The most common questions and answers to help you understand all the details and advertising options.
Linear TV advertising shows the same ad to all viewers, regardless of their interests.
Addressable TV advertising lets you show different ads to different groups of viewers based on demographics, location or behaviour. You reach a more relevant audience and improve campaign performance. It combines the power of television with the precision of digital advertising.
Addressable TV advertising is for every advertiser who wants to reach their target group more efficiently, based on first-party data. It works for brands, media agencies and companies that want to optimise their advertising budget and address the right viewers at the right time.
It is also an opportunity for local advertisers to run campaigns on a limited budget. More than 50% of our advertisers are new to TV advertising — it offers precise targeting and accessibility.
Addressable TV advertising uses first-party data about viewers, such as demographics, location, interests and behavioural patterns. Based on this data, ads are shown only to relevant viewers instead of the entire TV audience, enabling more precise segmentation and more effective campaigns.
Household data is used for advanced targeting. Audience segments are defined by demographics and behaviour, so ads match viewers’ interests rather than just the programme content. Reach is more precise than with linear TV ads.
Addressable TV advertising delivers:
✔ better relevance, because ads reach the right audience,
✔ greater efficiency with fewer wasted impressions,
✔ cost optimisation, because advertisers only pay for relevant viewers,
✔ and better measurement with precise data on campaign reach and performance.
Changing TV viewing habits call for adjusted media strategies. Addressable TV advertising complements traditional media channels: it reaches specific target groups more precisely, optimises the budget and measures results better. By combining the broad reach of traditional television with the precision of digital advertising, it improves the effectiveness of your entire media strategy.
Addressable TV advertising is measured with data on impressions, reach and regional coverage. Advertisers get insight into how many viewers saw the ad, how long they watched and how the campaign performed within the target group — enabling better planning of future campaigns.
Yes — addressable TV advertising can also reach people who watch TV less often. With precise targeting and impression optimisation, ads can be directed to the channels, content or time slots where these viewers are most present, increasing your campaign’s reach.
Addressable TV advertising is GDPR-compliant, as it is based on anonymised and aggregated data. Viewers’ personal data is never accessible to advertisers, and targeting takes place within secure, regulated frameworks that protect privacy.
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